Making Every Pixel Count

Kudos to the New York Times for writing an most excellent article on the importance of good architectural photography when trying to sell a high-end property or residence.

In real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first – and sometimes the only – chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.

“Good photos will grab people’s attention and help you sell a home,” said Jacky Teplitzky, an executive vice president of Prudential Douglas Elliman Real Estate in New York. “Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it.”

Eighty percent of people across the country who bought a new home last year used the Internet while house hunting, and they rated photographs as the most useful tool in their search, according to a survey of buyers and sellers by the National Association of Realtors.