In this economic age of steep declines in new home building, a lot of home owners are choosing to remodel instead of building new homes. The building contractors that have tapped into that trend are currently experiencing brisk business. So it may come as a surprise that only very few of them have the foresight to take pictures of the projects before the alteration.
Yet – “before” and “after” images are the most powerful and valuable tool these companies have to increase their business for the future. There’s nothing like pulling out a portfolio in a client meeting, snapshots of outdated, crummy areas right next to the professional images of updated, modern and fresh spaces. As cliche as it may sound – but not even the best verbal sales pitch in the world carries the power of those kinds of images to convince a new client that a remodel is the right thing to do, and to get them dreaming about the possibilities.
So in conjunction with the launch of its new website, Nautilus Construction recently hired me to shoot an “after” portfolio of a kitchen remodel. The home owner had “before” shots on hand I was able to match angles to.
![[]](http://nautilusconstruction.com/gallery/d/88-5/Kitchen_Remodel_1_Combo.jpg)
![[]](http://nautilusconstruction.com/gallery/d/90-4/Kitchen_Remodel_2_Combo.jpg)
![[]](http://nautilusconstruction.com/gallery/d/92-4/Kitchen_Remodel_3_Combo.jpg)
![[]](http://nautilusconstruction.com/gallery/d/203-2/Kitchen_Remodel_8_Spicerack_out.jpg)
Note: In the interest of full disclosure I must mention that Nautilus Construction is a finish carpentry company in Bend, Oregon, owned by none other than my hubby – but for the purpose of this blog post, I think it’s still a fine example of the point I’m trying to make.






541-771-6670 All images copyright © Simone Paddock.
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